Shameless Exploitation II

In doing research for this week’s SpotOnTheLake note, I found this book by Paul Newman entitled “Shameless Exploitation – In Pursuit of the Common Good”.   I have not read the book yet, but I would like to.  The story is about how Paul Newman’s failed attempt to open a restaurant near his  home turned into a salad dressing enterprise that has raised over $150 million dollars for Hole in the Wall Gang Camp.  Hole in the Wall Gang Camp, named for the outlaw band in Butch Cassidy and the Sundance Kid, was founded by Newman and serves children with serious diseases.  Newman talks about how he broke every business rule when starting Newman’s Own salad dressings, and turned it into a multi-million dollar business.  It just goes to show how having a cause can fuel tremendous success.  Of course, the book is just another opportunity for shameless exploitation.  Kudos to Paul.